Google Changes Shopping Campaign Feed Specs - What You Need to Know
Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.Categories: Comparison ShoppingGooglePaid...
View ArticleConnexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs
Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already...
View ArticleMerkle|RKG Digital Marketing Report: Q2 2015 Released
Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine...
View ArticleGoogle’s Buy Button and Expandable Shopping Ads May Push Mobile PLA...
Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the...
View ArticlePrime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on...
Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that...
View ArticleAmazon to Discontinue Product Ads, Launch a Text Ad Rival to Google
Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.Tagged: Comparison...
View ArticleVideo: Standing Out in a Crowded PPC Landscape
Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of...
View ArticleJet.com Takes Off In Google Shopping, Impression Share Climbs
Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?Categories: GoogleProduct Listing AdsWeb Marketing
View ArticleAmazon Text Ads Program to be Discontinued
Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program...
View ArticleMerkle|RKG Digital Marketing Report: Q3 2015 Released
We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison...
View ArticleRecent Google Shopping Test Replaces Product Titles with Brand Names
Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of...
View ArticleMerkle Digital Marketing Report: Q1 2016 Released
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape...
View ArticleIt Sure Looks Like Yahoo is Showing a Lot More Google Shopping Ads
Since Yahoo announced in October 2015 that it had struck a new search ad deal with Google, advertisers and analysts have been left to wonder if or when the agreement would lead to any meaningful...
View ArticleGoogle Shopping Campaigns Webinar: 3 Important Areas of Focus
Join us on Wednesday June 01, 2016 at 2 PM ET as AnnaMarie Thomas, Partner Manager for Google Shopping, and Todd Bowman, Director of Feed Management at Merkle, go over three of the most important areas...
View ArticleGoogle Testing New Product Listing Ad Filter Buttons on Mobile, Including...
Google continues to test a variety of different mobile Product Listing Ad formats and features to aid in the format's growth. We have recently spotted the addition of an "In Store" filter button, which...
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